Her Story

For this project, I had to choose a company and create two 30 second social media advertisements for a campaign using my skills in motion graphics

I created a set of advertisments for Barbie, choosing to rebrand their “Inspiring Women” series of dolls. This line includes Barbie versions of influential women, such as Rosa Parks and Ella Fitzgerald. Since that particular series is considered to be more for adult collectors, I wanted to advertise the dolls as if they were created for young girls to play with and learn from instead. I called my version of the line “Her Story.” The ads display a few of the dolls and give a little bit of information about the real life woman the doll was created after. My design also includes the brand’s signature pink color, as well as hand drawn icons.