St. Pete Conservation Festival

For this project, I was tasked with developing a brand, style guide, and collateral for a conference or event of my choice. We were to choose our location from a list and that location would serve as the primary inspiration for the brand. It was important that the brand and theme be in context to the subject of the conference and the area and history of my chosen location.

I selected St. Petersburg, Florida, for my project and created the St. Pete Conservation Festival. It is a two day festival all about ocean conservation geared towards teens to educate them on the issue in an engaging way. I was inspired by the tiles utilized in Mediterranean architecture that can be seen in the city. The square format of the tiles brought forth the idea to create organized patterns that can fit into square and rectangular formats.